Meet our Team

Executive Members

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Sarah Numan
General Manager & Principal Caster - Sarah (founder of Baby Loss NZ) has 9 children including 4 angels, Hope-Dominique, Noah James, Willow and Ebony. Sarah founded Baby Loss NZ in April 2008 and by 2012, using her passion for memory making, began the implementation of our Care Bags being distributed nationwide. Sarah works tirelessly - between 70-80 hours each week making sure that as many families in the Manukau region are aware of the services Baby Loss NZ provide. Most of Sarah's hours are spent directly with parents and our Active Parenting/Memory Making service - providing the parents with tangible memories of their baby.

Josie Apelu
Chairperson & Principal Caster/Photographer - Josie joined our committee in 2010 and has a real passion and dedication for helping bereaved parents. Despite working full time as head of food technology at a local college, Josie will often work through the night alongside Sarah making tangible memories for families.  Josie is an advocate for increasing understanding of cultural awareness & cultural competency and has presented her Pacifica workshop at the Sands NZ National conference 2012,  Sands NZ National Training 2013 and TAHA (Welbeing Pacific Mother & Infant service) at their first Māori and Pacific maternal and infant forum in 2013.  She has 2 living children and 2 angels, Bennett and Sage.

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Leonie Kirwan
Operations Manager & Memories Coordinator - Leonie had been supporting bereaved families since 2006 when she joined our team in 2013. Having had 10 pregnancies with 3 living children, her journey includes having to make the heartbreaking choice of interrupting 2 of her pregnancies. Leonie supports families from Corromandel through to Matamata/Piako district as well as assisting Sarah with the general running of the charity. In August 2017, Leonie opened Dragonfly Markets Te Aroha, a collaborative of 12 stay at home mums' businesses all under one roof. Dragonfly Markets Te Aroha proudly supports Baby Loss NZ.